Current State of Home Health Care & Internet Marketing
The home health care industry is becoming larger and more competitive each year. Periodically, we like to put together a report that shows which home health websites are succeeding in their online marketing efforts. While it’s a small segment of data, it gives a good baseline of what these companies are doing to succeed with organic search rankings and social media reach.
|Rank||Website||Domain Backlinks||Organic Keywords||Facebook Following||Twitter Following||Score|
How We Calculated The Scores
The total score & rankings are based on the total number of back links to the domain, plus the number of keyword the site is currently ranking for, plus Facebook page likes and total Twitter followers. This gives us a good idea of which companies are actively marketing their business & website online and can potentially give us some new, employable methods for helping smaller, under-performing home health websites improve their search engine & social media visibility.
It’s important to keep in mind that these ranks are not a representation of the total amount of traffic the website receives. This is more an overview of which home health care companies are doing the most internet marketing, including acquiring quality back links and social media marketing.
You can see that the top 5 home health websites are putting a lot of effort into their social media marketing and they have the Facebook & Twitter followers to prove it. While social media is important, wet find the organic keywords metric to be a very good indicator of the overall level of marketing that these home health sites are doing.. A few of these companies are very large, including Cox Health & Care Pathways. They both rank for nearly 100K organic search terms. Those terms are driving tens of thousands of visitors to their website monthly. It doesn’t take a marketing expert to see that having a website that is properly optimized as well as a good social marketing plan can generate high quality traffic and thousands of potential customers.
The domain backlinks value is important, but you would need to look under the hood to get a better feel for the quality of the backlinks those domains are receiving. Backlink QUANTITY isn’t not the end all of link building any longer. If your website has a minimal amount of backlinks, increasing the volume is not the way to improve. Focusing on quality links from websites, blogs & directories related to the health field will produce much better (and faster) results than simply getting more, low quality links.
It took us a bit of time to compile this report, so if you wouldn’t mind giving it a little social love, we would greatly appreciate it.
If your company isn’t listed here, but you feel should be included, send us an email at firstname.lastname@example.org and we will gladly add it.